The Importance of Logo Design
Updated: Jun 20, 2019
A logo is the face of a company and most often the first thing potential customers will notice. A logo is one of the most important branding investments some businesses will ever make. In this blog I will cover the importance of logo design and how to get a marketable logo.
Logo design is the foundation of branding your company. A well-designed logo is the ideal way to convey not only what kind of business but also the quality of business it is. It’s important to make a good first impression, that’s why Push Marketing recommends letting a marketing professional design your logo. Here are some important things to consider when designing a logo
Shape and Size: A logo should be recognizable at any size from billboard to business card. Small details can be a nice touch on a logo but will get lost when used in smaller formats. A marketing professional will know what details are eye catching and which details won’t be noticeable.
Colors: Recognizable logo’s often use bold colors, and carry those colors throughout their branding and marketing. If you don’t already have a color scheme for your business a marketing professional will know which colors convey the right message for your business
Fonts: The type of font you use should reflect your type of business, whether that’s soft and elegant or bold and striking. A marketing professional will know which typography style is right for your business type or at least be able to steer you in the right direction.
Imagery: Your logo should reflect your business, but doesn’t have to be of exactly what you do per say. Nike’s logo isn’t of a shoe, McDonald’s logo isn’t of a burger, and Coca-Cola’s logo isn’t of a soda the same works for your business. A marketing professional will help you to design a logo that expresses your company whether that’s literally or more subjectively.
If you’re looking for a marketing professional to work with on the design process of your logo come to Push Marketing, our skilled marketers and graphic designers will create a logo design that expresses your business in a professional way.