Updated: Aug 23, 2019
Having a well-designed marketable website is crucial in the digital age for business. Having a professional website gives off the impression a business is trustworthy, which in turn boosts sales. In this blog I will cover the importance of web design and some ways to design a professional website.
Your website often times is your first impression as a business, and customers can make their judgement in mere moments. When potential customers see a well-designed website it signals the business is trustworthy and reputable. If you don’t put time, money, and effort into your website it will show. On the other hand if your website is marketable, modern, and inviting customers will be more likely to inquire about your business or spend money. Here are some important things Push Marketing considers when designing a website.
Navigation: A key feature to any website should be how easy it is to maneuver. It should be quick and easy for customers to find the information they are looking for on your website. One easy way to accomplish this is with a large, bold, and easy to read navigation bar at the top of your website.
Multi-Device Use: In the digital age people are not relegated to clunky desktop computers to access the internet. Customers should be able to not only access but maintain full usability on a desktop, laptop, tablet, or phone (and someday even on smart watches!). Having an adaptable website means regardless of the device you will be able to grab a customer’s attention.