Why You should have Facebook Pixels installed on your Site?
When someone visits your website and takes an action (for example, browsing, adding to cart, or buying something), the Facebook pixel is triggered and reports this action. This way, you’ll know when a customer took an action after sharing a link, post, or a Sponsored Ad.
You’ll also be able to reach this customer again by using a custom audience. When more and more conversions happen on your website, Facebook and the other social platforms gets better at delivering your ads to people who are more likely to take certain actions. This is called conversion optimization.The same concept works with LinkedIn and Pinterest.
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